About Lance Wooten

In late 1999 my wife Jennifer and I moved to Milwaukee so that she could attend UW Milwaukee. I had just finished a four year stint in the Marine Corps and had never been to Milwaukee. I felt right at home. Jennifer and I and our two daughters Hope & Sydney currently reside in Cedarburg Wi and have since 2002. I started investing in the Riverwest area of Milwaukee in 2003. Since that time I have developed a huge fondness for the neighborhood and its diverse group of residents.

I became a licensed Realtor in Spring of 2013 and it was by far one of the best decisions I have ever made. By Spring of 2014 I had obtained my Brokers license and Riverwest Realty Milwaukee was born. Since that time I have personally helped over 500 buyers and sellers achieve their goals of buying or selling their home. I continue to meet new people and make new friends every day in this business and for that reason, more than 50% of my business is repeat and referral. I could not be more thankful for that.

If you are thinking about buying or selling a home in the Greater Milwaukee area please give me a call. I would be happy to meet up for a cup of coffee, discuss the process and see if we are a fit!

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226 Reviews

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  • 03/26/2026 – Matthew Ernst

    Lance helped us sell our Milwaukee property this Spring. He was open and communicative during the process, and he always put our needs ahead of his own interests. We encountered some difficult circumstances, but Lance was always there for us, explaining clearly the pros and cons of our decisions. I highly recommend Lance and his team at Riverwest Reality if you want a resourceful, honest, and professional realtor.

  • 03/20/2026 – Kreg Greer

    Lance is the man! He sold my two buildings in Riverwest when NO ONE ELSE could (I had four prior realtors, none of them successful).

    I highly recommend Lance to anyone who is serious about getting their property sold, he is fast and thorough and prompt with communication- I always felt listened to and my concerns were always addressed and resolved.

    I wouldn’t hesitate to contact him for his services again. I HIGHLY recommend Lance and his Riverwest Realty team!

  • 2/6/2026 – Mary Ann Berry

    We had a very positive experience with Lance in selling our mother’s home. The transaction was complicated, but Lance’s years of experience and knowledge of the market were impressive. He was always available to take a call and answer questions. He kept us informed every step of the way. We highly recommend Lance to give his all when buying or selling a home.

  • 1/12/2026 – Justin Kramer

    This was our first time selling a home, and we were looking for a realtor that was well rounded and experienced in selling older homes. Lance’s knowledge of the local market, combined with clear guidance on pricing, staging, and marketing, helped orchestrate a smooth and fast sale. Lance is easy to work with and easy to reach. He provided honest and timely feedback throughout the process.

    Thanks to Lance, our home sold quicker than anticipated and at an excellent price. Lance delivers exceptional service, clear communication, and a personable approach. We highly recommend him to anyone looking to sell their home.

  • 12/30/2025 – Toby Huang

    Some background/history: I’ve worked with 12–15 real estate agents over the past decade — some great, some not so great — so I feel like I’ve seen the full spectrum at this point.

    We were not easy clients on this sale, and honestly I would not have blamed Lance if he had decided to drop us. Instead, he showed up every step of the way. He consistently went above and beyond, stayed steady and positive, and was incredibly responsive.

    What stood out most was his honesty. He didn’t oversell or undersell the price or condition of the property. For comparison, a few other agents we spoke with were off by as much as +$60K and -$100K. Lance grounded us in reality without pressure, and it made a huge difference.

    I’m not someone who usually gushes about service — my expectations are pretty high — but Lance genuinely exceeded them. If you’re buying or selling in Milwaukee, I’d have a very hard time justifying working with anyone else. At the very least, give him a call and have a consult.

    I can understand if people are skeptical about their 5-star average, but from my experience, it’s extremely well deserved.

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